New York

The Food Emporium: One of New York City's most popular supermarket chains, with over 30 stores. An in-store picking solution was designed for their eGrocery site, whereby orders were picked and stored in 8 Manhattan-based stores.  Through the use of zip codes, customers were assigned to a store, where their order was picked, staged and made ready to deliver.  The Food Emporium entered the Manhattan eGrocery market in Fall 2004 with the help of Buy4now. A combination of cutting-edge software and operational expertise allowed The Food Emporium to win back a large proportion of the business that they had lost from Fresh Direct, as well as capture new customers who were introduced to The Food Emporium via the website.
www.thefoodemporiumshoponline.com

Waldbaums: Waldbaums are a subsidiary of A&P, with over 70 stores in the Queens, Brooklyn and Long Island areas.  They partnered with Buy4Now in 2005 to offer eGrocery to their Long Island customers.  Orders are picked out of 7 stores with same-day delivery, a wide range of products and other initiatives making it a popular website. They also offer a pick-up service.
www.waldbaums.com

Peapod (Stop & Shop): Peapod are the last of the dot.com companies still standing.  Bought by Royal Ahold in 2001 when Peapod were in a financially precarious position, the company has gone from strength to strength ever since.  Although the Chicago and SE Wisconsin market is serviced from a centralized warehouse, Peapod’s operations on the East coast have ‘piggy-backed’ on the locations of it’s parent company (Royal Ahold).  Both Stop & Shop and Giant supermarkets are used to fulfill orders all along the Eastern seaboard.  Service charges vary according to the amount purchased and the use of the wareroom model has hampered customer-friendly initiatives such as placing an order up to 4 hours before a delivery slot. In total, Peapod service over 750 zip codes throughout the United States.
www.peapod.com

Fresh Direct: founded by Jason Ackerman in 1999, the company has gone from strength to strength with 2005 sales of approximately $120M.  They adopt a similar model to Dell whereby little product is stored, but is ordered as customer demand requires.  All products are picked from a centralized warehouse based on Long Island and the deliver zone is constantly increasing to include all 5 boroughs in NYC, plus areas in Connecticut. Seasonal deliveries are made to The Hamptons and pick-up is available from the warehouse itself.  Apart from the absence of same-day delivery, the only limitation to the site is the lack of range, with approximately 5,000 products offered.
www.freshdirect.com

D’Agostino’s: like Gristedes, D’Agostino’s reacted to Fresh Direct’s eGrocery arrival by offering an online sub-set of their products, picked from a selection of their Manhattan-based stores.
www.dagnyc.com